60% of the Australian population are active Facebook users, with 50% of the population logging into Facebook on a daily basis. LinkedIn reports there are over 10 million registered users in Australia, with studies showing just over half of these users log in every month. 1 in 2 Australians use YouTube, and 1 in 3 use Instagram. So do you go with Facebook advertising, or Instagram advertising? Or both? Or perhaps you want to target some business connections via LinkedIn advertising. If you don’t choose your social media marketing and advertising channels and budgets effectively, it could end up costing you way more than you plan to spend. Another downfall with incorrect Facebook campaign management is that there is a possibility of your budget being spent much faster than you plan to – especially if they are not targeted appropriately. Just like PPC, Facebook advertising works on an auction-like principle, and needs to be set up correctly to work. That’s where a good partner agency who handles your Facebook Marketing comes in.

We may be one of the fastest Google Partner agencies in Australia, but we are also a certified Facebook partner. We only make recommendations to changes in marketing spend to include things like Facebook marketing if we believe it can truly make a difference. Many of our clients who have seen success with Google Ads have wondered about including extras with us too. However, they have seen excellent results when having us as their PPC agency also become their Facebook advertising agency.

For example, our client is a niche sporting goods provider that struggled to have a successful Facebook campaign before working with us. When we delivered them a successful PPC campaign, they decided to give Facebook marketing and management with us a try as well. In the space of 3 months, and for a total spend of ~$1,800 we were able to generate $18,433 in sales, with a return on ad spend (ROAS) of $10.32. We were also able to drive scores of new customers to the site through the campaigns, therefore assisting a large volume of conversions as well.

Our experts are up-to-date on all the algorithm changes from Facebook directly from them, and know exactly how to get the most ROI through effective ads. Having dedicated Facebook and Instagram advertising experts oversee your ads also helps you focus on your business more. Additionally, if you need LinkedIn ads or want to expand the current channels you already are using, we can help with that as well.

With a national reach, you can access our services no matter where you are. So, no matter where you are in Australia, you can take advantage of highly targeted advertising to grow your sales from long-term customers! We offer a complimentary 30 minute strategy session to start, during which our Facebook advertising specialist will look at your current social media strategy and suggest real, actionable changes you can make. If you don’t have one, we are still able to outline what aspects of your target audience demographics and behaviour need to be looked at and why. This way, you get an idea of the capabilities we have to make a real difference to your sales and conversions.