PPC Case Study: Reduced CPA by 54%.

Within 5 Months, we had halved the CPA through existing PPC Search campaigns.

Brief Background

Bullseye Darts Australia
is a Sports Shop located in Yatala near Brisbane Australia. They have one of the largest range of darts and dart supplies across Australia. Wanting to add an online presence to the business and start selling online they launched a digital campaign through AdWords in June 2015.

Content Driven Strategy

Increase overall website present & traffic to promote new & existing products.

Page-Level Optimization

Inherent focus on increasing online conversions with a secondary task of increasing foot traffic to store.

Summary

After working with several digital management companies when first launching the online section of the business, Bullseye wasn’t achieving the results they had hoped for from their digital marketing efforts.

After engaging Yes Digital they noticed steady increases throughout the life of the current campaign, reducing the cost per click and cost per acquisition drastically over the space of 7 months.

The quality of the traffic coming to Bullseye’s website has increased significantly with conversion rates from all traffic skyrocketing from 0.74% in June 2017 to 4.91% throughout December.

The Results

Increased traffic from AdWords by 80% without increasing budget. 1158 (April) monthly to 2095 (December) from search campaigns

Reduced Cost per conversion from AdWords by 54%. $14.47 (April) down to $7.85 (December) through search campaigns

Increased overall traffic to site from 130 (June) per day to 250 (December) per day Overall conversion rate from 0.74% (June) to 4.91% (December)

What They Had To Say

So impressed with Yes Digital!

They’ve gone above and beyond helping us with our online marketing. The returns we now see from AdWords have been fantastic.

Communication is great, they always keep us updated and provide terrific advice. I wish we’d found them when we first started our online business – it would have saved more than a few headaches.

Thanks heaps!

Yes digital has been managing our company's Adwords campaign for over 12 months. They have been doing a great job, and regularly check in with me to discuss any changes or alterations. I highly recommend their services...
Rick Miles
Rick Miles
02:59 30 Nov 18
We used Yes Digital to help setup or website SEO for a new business, and to also optimize and existing business, adding conversion tracking and other features to both our sites. Yes Digital did a great job, were very attentive and communicated well. Landon is great and very helpful to implement any changes we requested. We have recommended them to others.
Clive Johnson
Clive Johnson
05:56 18 Nov 18
I watched a tutorial on how to do Ad Words yourself and it worked, kinda. Sadly I didn't have enough information to it properly and ended up with my "Bids" costing more due to the set up being really bad.Yes Digital took over for me and have simplified everything and lowed the cost per click bids by doing it properly. I have continued with them as they keep a regular check on the account, tweaking it to make sure I'm not getting irrelevant clicks and getting more for my money and I get regular calls to catch me up on what they've been doing.Very happy with their service!
U Can Drive
U Can Drive
03:04 17 Nov 18
I watched a tutorial on how to do Ad Words yourself and it worked, kinda. Sadly I didn't have enough information to it properly and ended up with my "Bids" costing more due to the set up being really bad.Yes Digital took over for me and have simplified everything and lowed the cost per click bids by doing it properly. I have continued with them as they keep a regular check on the account, tweaking it to make sure I'm not getting irrelevant clicks and getting more for my money and I get regular calls to catch me up on what they've been doing.Very happy with their service!
U Can Drive
U Can Drive
03:04 17 Nov 18
We have been absolutely blown away by the quality of customer service by Landon and the whole Yes Digital team. On our calls, Landon answers every single one of my questions with patience and attention to detail, often staying back in the office past 'going home time' to finish the conversation. I couldn't recommend them more highly!
Centred Meditation
Centred Meditation
04:03 16 Nov 18
Thanks to Amanda and the team at yes digital. Great to find a local company who are good at what they do and communicate well. We are very happy with our experience using Yes Digital and would recommend them.
Robert Heath
Robert Heath
06:52 01 Nov 18
Jade has been great to deal with for my google advertising. She always goes the extra mile to keep me informed about what's happening in my account. We came from another agency and can say that whilst we are getting slightly better results the level of communication is second to none. Thanks Jade!
Rachel Davis
Rachel Davis
23:17 23 Oct 18
I just want to say what a pleasure is was to work with Landon and the team at Yes Digital. They offer a very professional service and helped to clean up our Google Adwords. I cannot recommend them enough, thanks again!!
Jessica Yule
Jessica Yule
01:38 17 Oct 18
3rd Adwords Agency I have used for my business. By far the best. Very cost effective in keeping up with Google. Great communication. They do what they say in a friendly efficient manner. Would highly recommend.
Brian Saul
Brian Saul
04:45 05 Oct 18
Dealing with Chris over these past couple of months have been professional and great! we have seen the changes he has contributed to our business. Would recommend Yes Digital to take care of your business.
Admin NExgen
Admin NExgen
00:46 25 Sep 18
Having been bitten a few times with this sort of service, I can honestly say I am very pleased with how Yes Digital and my Account Manager Amanda have been. I am a particularly difficult customer due to my experiences, but they have done a good enough job that I am now starting to expand areas and Amanda is very helpful in that regard. Finally nice to deal with a company that is trustworthy!!
Craig Stevens
Craig Stevens
00:53 20 Sep 18
I have been with Yes Digital for just over 3 months and i have Amanda looking after my account. Amanda has been amazing, she is in frequent contact with me and always thinking of ways to make my campaign better, she is so easy to work with!! Thanks for all your hard work Amanda 🙂 xx
Ellese Templeton
Ellese Templeton
04:51 10 Sep 18
After numerous attempts at finding a professional SEO company I can confidently say Yes Digital is the one we have been looking for! Patrick our account manager is not only competent and professional but he is always in touch and lets us know how things are progressing. We finally feel somebody is caring and we are not merely a small number in a sea of big numbers! Well done and thank you Patrick and Yes Digital for your great work!
Italian Connections
Italian Connections
11:53 28 Aug 18
We've used a similar type marketing company in the past for my husbands business. A lot of money for very little results so I took over his AdWords campaign myself. It was fine for a while but being of the more "mature" age group I couldn't keep up with all the changes and business was grinding faster into retirement than we had planned. Fortunately we discovered YesDigital. It took only a couple of weeks for Landon our client manager to get the ads targeting the proper demographics and the appointments started flowing again. Very happy with the results.
Toni Trott
Toni Trott
09:31 28 Aug 18
We haven't been using Yes Digital for very long but so far they have been fantastic 🙂 Patrick is our current SEO manager and he is brilliant! We've been through a whirlwind of issues with this industry and it seems as though we've finally found a trustworthy and reliable business to manage our online presence! Landon is our AdWords manager and he has been so patient with me learning the ropes and with my million questions. He explains everything thoroughly and updates me regularly on our campaigns. We have been burned a few times so it's nice to have a company that actually works alongside you! Thank you so much for all of your help and we look forward to a good, strong, lengthy business relationship 🙂 Thanks again!
AAA Pet Resort
AAA Pet Resort
05:36 23 Jul 18
Google Rating
4.6