PPC Case Study: Reduced CPA by 54%.

Within 5 Months, we had halved the CPA through existing PPC Search campaigns.

Brief Background

Bullseye Darts Australia
is a Sports Shop located in Yatala near Brisbane Australia. They have one of the largest range of darts and dart supplies across Australia. Wanting to add an online presence to the business and start selling online they launched a digital campaign through AdWords in June 2015.

Content Driven Strategy

Increase overall website present & traffic to promote new & existing products.

Page-Level Optimization

Inherent focus on increasing online conversions with a secondary task of increasing foot traffic to store.

Summary

After working with several digital management companies when first launching the online section of the business, Bullseye wasn’t achieving the results they had hoped for from their digital marketing efforts.

After engaging Yes Digital they noticed steady increases throughout the life of the current campaign, reducing the cost per click and cost per acquisition drastically over the space of 7 months.

The quality of the traffic coming to Bullseye’s website has increased significantly with conversion rates from all traffic skyrocketing from 0.74% in June 2017 to 4.91% throughout December.

The Results

Increased traffic from AdWords by 80% without increasing budget. 1158 (April) monthly to 2095 (December) from search campaigns

Reduced Cost per conversion from AdWords by 54%. $14.47 (April) down to $7.85 (December) through search campaigns

Increased overall traffic to site from 130 (June) per day to 250 (December) per day Overall conversion rate from 0.74% (June) to 4.91% (December)

What They Had To Say

So impressed with Yes Digital!

They’ve gone above and beyond helping us with our online marketing. The returns we now see from AdWords have been fantastic.

Communication is great, they always keep us updated and provide terrific advice. I wish we’d found them when we first started our online business – it would have saved more than a few headaches.

Thanks heaps!

We changed to Yes Digital after being with Sponsoredlinx for years and it's a change that we should have made so much sooner! We get better results and we actually get phone calls from our client manager Chris who keeps us up to date with our account. Thanks Chris for your help, keep up the great work!
John Sippel
John Sippel
23:22 15 Aug 19
We normally hangup on the hundreds of cold calls we get every week for seo and website services. However, George was really helpful and after walking through the ad account with him we've been able to save a few dollars from our advertising that wasn't getting us anything in return. Thanks for your help George.
Emily Wyndham
Emily Wyndham
00:10 08 Aug 19
This is the second time that we've used an agency and wish we had signed up with these guys first. They are way less expensive and the results are just as good but the biggest difference in the communication, so much better!!! Thanks for your hard work with our account Chris, we really appreciate it.
Jonathon Agnew
Jonathon Agnew
23:43 07 Aug 19
We've had Yes Digital look after our adwords and Facebook marketing for about 5 months now and are really happy with their communication and approach to the marketing. Thanks for your help guys and keep up the good work!
Samantha Wiltshire
Samantha Wiltshire
01:20 07 Aug 19
We've used a few digital agencies in the past and were pretty disappointed with the over promise underdeliver attitude that they all seem to have. After getting a cold call from Yes Digital they convinced us to give it another shot. I'm happy to say, this is the service that we wanted to get every time we had employed an agency previous to this. At their request, we are spending more on our ad spend with Google & Facebook but the results are finally there. Thanks for your help Steve & Chris, looking forward to seeing these results continue.
Nick Johnston
Nick Johnston
22:45 28 Jul 19
I found Yes Digital a very helpful company and really improved our clicks through to our website by tidying up our adwords and monitoring its success. Matthew was absolutely wonderful and really helpful, listened and was a great support to our company needs. I do recommend Yes Digital and we are only a small business. Thanks for your assistance Matthew.
Lee M
Lee M
01:01 24 Jul 19
Amanda Tyrrell from Yes Digital has provided excellent customer service in explaining, setting up and managing a Google AdWords campaign on behalf of our business. The weekly follow up calls by Amanda has provided us with the confidence that the limited AdWord budget we have set has been effective in attracting increased customer traffic to our website. Amanda has demonstrated that she and Yes Digital provide a valuable service in the digital marketing space.
Garry Seidl
Garry Seidl
04:49 13 Jun 19
I've been working with Yes Digital for almost 1 year. Amanda, our account manager, has provided fantastic customer service and we've been very happy with the SEO results. We've received more leads and our web traffic is increasing weekly.
Volunteering GoldCoast
Volunteering GoldCoast
05:11 05 Jun 19
Alex and the team give incredible value. Always happy to help and nothing is too much trouble. Love these guys!
Matthew Keogh
Matthew Keogh
03:30 14 May 19
I started a successful adwords campaign and ran it for years, having a lot of trouble finding an expert to start looking after it to take it to the next level. Nick at YesDigital took in on board and immediately found many areas of the campaign to improve upon, reducing my cost of acquisition substantially. Over time I presented many requests to them and they very patiently and unceasingly integrated my requests into the campaigns, this has drastically increased the traffic to my site. They are very easy to work with and they are a stand out in the field.
Robert Wilson
Robert Wilson
00:04 08 Apr 19
I have been working with Yes Digital for a couple of months now and am very happy with the Service! Our Google Account Manager, Nick Graham has increased the companies leads while decreasing our spending. He understands Google AdWords very well and always offers suggestions for improvement. Keep up the good work! 🙂
Jennifer Griffin
Jennifer Griffin
02:47 12 Mar 19
We have been using the SEO services of Yes Digital for the past 6 months and couldn't be happier with the service we have received. Our Account Manager, Landon has been great to deal with and we have found our online presence and our leads have increased substantially. The leads and conversions have far outweighed the competitive fee that they charge for their services. Keep up the great work team!
Chris Readett
Chris Readett
03:04 04 Mar 19
The team at Yes Digital are incredibly helpful, friendly and generous with their time. I have been working with Patrick and Amanda and appreciate the transparency in the work they do on my account. They are keen to get positive results for us as their client and they actually put the time in to making that happen. This is a stark contrast to the 'set and forget' mentality of other agencies I have worked with in the past that happily take your money each week without doing any work for it. I would happily recommend Yes Digital to anyone looking to improve their SEO and Google Adwords campaigns.
Tammy van Bergen
Tammy van Bergen
00:42 26 Feb 19
I find Chris a great professional and felt that he understood all my points when creating the ads for my business. We haven't been working together for long, so I cannot say much more but for now... I do like having him helping me with my google ads. Lorena
Lorena Estelle
Lorena Estelle
03:30 25 Feb 19
Ben, Jade, Patrick and Steven have helped my business throughout its growth in ways I could have not imagine.Always available to listen at my request and implement them pronto.Yes Digital, its a great company with great work ethic and an amazing team!I would definitly reccomend them for your successful digital strategy!
marcello farioli
marcello farioli
14:17 22 Feb 19
Chris is interested in what we do, is prepared to talk through key word ideas, and consider solutions to challenges we face; both technologically and thematically. I feel as if 'we're in this together' and he sees it as a personal challenge to improve our results. Yes Digital are doing an excellent job and come highly recommended.
Brisbane Arts Theatre
Brisbane Arts Theatre
05:03 22 Feb 19
I recently engaged yes digital to look after my add words and branding online. I can not speak high enough about these guys especially my main man Christopher Mulcahy who reports into me every week and explains to the uneducated about what the stages mean with the data presented. Get on board these guys are the best
Kelly Dubberley
Kelly Dubberley
03:02 22 Feb 19
Working with Chris and the Yes Digital Team to improve our Google Marketing has been pain free and very beneficial to our company. They have helped reduce costs and improve our online presence immensely. I look forward to continuing to work with them!
Owen Robinson
Owen Robinson
00:42 22 Feb 19
Chris at Yes Digital has been a great help in managing our company's Adwords campaign. He is always coming up with great creative concepts and is amazing with communicating ! I would highly recommend their service to bring out the best in your company's digital marketing!
Alisha kelly
Alisha kelly
04:09 20 Feb 19
As the Principal of a Real Estate Agency in Bendigo I was constantly bombarded by SEO companies and others wanting to sell me social marketing strategies.I was able to on recommendation from others make contact with Patrick at Yes Digital. Yes Digital have been very helpful in providing an accurate assessment of what they could do for my business growth and just as importantly at a very more cost effective price than other similar companies were offering. I was confident that the Yes Digital team could help my business and the results were there in the first few weeks. I really appreciated the approach by Yes Digital, there was no element of high pressure sales. I can highly recommend Yes Digital if you are looking for an honest assessment and advice with integrity as to how you can improve your business marketing strategies.
Gavin Butler
Gavin Butler
01:47 20 Feb 19
Time is money. I was wasting too much time and money trying to manage my own ad words. Yesdigital have proven to me to save me money, gather more calls and save me time running my business. Highly recommend the lovely service from Amanda and the team at yesdigital. 10/10
darren nash
darren nash
06:24 11 Jan 19
After using various companies over the last 7 years and finally being told by my last one I had no market I cannot say enough about the outstanding job that Amanda and Steven and the rest of the Yes Digital team are doing. Over the last 3 months my sales have increased...FINALLY. I cannot recommend them highly enough. I am so glad that I gave them a go.
Julieanne St. George
Julieanne St. George
05:53 11 Jan 19
We have been very pleased with the service provided by Amanda from Yes Digital. She keeps us up-to-date on the performance of our Adwords and is always happy to answer any questions and make alterations to our account.
Conrad Martens
Conrad Martens
02:15 14 Dec 18
Yes digital has been managing our company's Adwords campaign for over 12 months. They have been doing a great job, and regularly check in with me to discuss any changes or alterations. I highly recommend their services...
Rick Miles
Rick Miles
02:59 30 Nov 18
We used Yes Digital to help setup or website SEO for a new business, and to also optimize and existing business, adding conversion tracking and other features to both our sites. Yes Digital did a great job, were very attentive and communicated well. Landon is great and very helpful to implement any changes we requested. We have recommended them to others.
Clive Johnson
Clive Johnson
05:56 18 Nov 18
I watched a tutorial on how to do Ad Words yourself and it worked, kinda. Sadly I didn't have enough information to it properly and ended up with my "Bids" costing more due to the set up being really bad.Yes Digital took over for me and have simplified everything and lowed the cost per click bids by doing it properly. I have continued with them as they keep a regular check on the account, tweaking it to make sure I'm not getting irrelevant clicks and getting more for my money and I get regular calls to catch me up on what they've been doing.Very happy with their service!
U Can Drive
U Can Drive
03:04 17 Nov 18
I watched a tutorial on how to do Ad Words yourself and it worked, kinda. Sadly I didn't have enough information to it properly and ended up with my "Bids" costing more due to the set up being really bad.Yes Digital took over for me and have simplified everything and lowed the cost per click bids by doing it properly. I have continued with them as they keep a regular check on the account, tweaking it to make sure I'm not getting irrelevant clicks and getting more for my money and I get regular calls to catch me up on what they've been doing.Very happy with their service!
U Can Drive
U Can Drive
03:04 17 Nov 18
We have been absolutely blown away by the quality of customer service by Landon and the whole Yes Digital team. On our calls, Landon answers every single one of my questions with patience and attention to detail, often staying back in the office past 'going home time' to finish the conversation. I couldn't recommend them more highly!
Centred Meditation
Centred Meditation
04:03 16 Nov 18
Thanks to Amanda and the team at yes digital. Great to find a local company who are good at what they do and communicate well. We are very happy with our experience using Yes Digital and would recommend them.
Robert Heath
Robert Heath
06:52 01 Nov 18
Jade has been great to deal with for my google advertising. She always goes the extra mile to keep me informed about what's happening in my account. We came from another agency and can say that whilst we are getting slightly better results the level of communication is second to none. Thanks Jade!
Rachel Davis
Rachel Davis
23:17 23 Oct 18
I just want to say what a pleasure is was to work with Landon and the team at Yes Digital. They offer a very professional service and helped to clean up our Google Adwords. I cannot recommend them enough, thanks again!!
Jessica Yule
Jessica Yule
01:38 17 Oct 18
3rd Adwords Agency I have used for my business. By far the best. Very cost effective in keeping up with Google. Great communication. They do what they say in a friendly efficient manner. Would highly recommend.
Brian Saul
Brian Saul
04:45 05 Oct 18
Dealing with Chris over these past couple of months have been professional and great! we have seen the changes he has contributed to our business. Would recommend Yes Digital to take care of your business.
Admin NExgen
Admin NExgen
00:46 25 Sep 18
Having been bitten a few times with this sort of service, I can honestly say I am very pleased with how Yes Digital and my Account Manager Amanda have been. I am a particularly difficult customer due to my experiences, but they have done a good enough job that I am now starting to expand areas and Amanda is very helpful in that regard. Finally nice to deal with a company that is trustworthy!!
Craig Stevens
Craig Stevens
00:53 20 Sep 18
I have been with Yes Digital for just over 3 months and i have Amanda looking after my account. Amanda has been amazing, she is in frequent contact with me and always thinking of ways to make my campaign better, she is so easy to work with!! Thanks for all your hard work Amanda 🙂 xx
Ellese Templeton
Ellese Templeton
04:51 10 Sep 18
After numerous attempts at finding a professional SEO company I can confidently say Yes Digital is the one we have been looking for! Patrick our account manager is not only competent and professional but he is always in touch and lets us know how things are progressing. We finally feel somebody is caring and we are not merely a small number in a sea of big numbers! Well done and thank you Patrick and Yes Digital for your great work!
Italian Connections
Italian Connections
11:53 28 Aug 18
We've used a similar type marketing company in the past for my husbands business. A lot of money for very little results so I took over his AdWords campaign myself. It was fine for a while but being of the more "mature" age group I couldn't keep up with all the changes and business was grinding faster into retirement than we had planned. Fortunately we discovered YesDigital. It took only a couple of weeks for Landon our client manager to get the ads targeting the proper demographics and the appointments started flowing again. Very happy with the results.
Toni Trott
Toni Trott
09:31 28 Aug 18
We haven't been using Yes Digital for very long but so far they have been fantastic 🙂 Patrick is our current SEO manager and he is brilliant! We've been through a whirlwind of issues with this industry and it seems as though we've finally found a trustworthy and reliable business to manage our online presence! Landon is our AdWords manager and he has been so patient with me learning the ropes and with my million questions. He explains everything thoroughly and updates me regularly on our campaigns. We have been burned a few times so it's nice to have a company that actually works alongside you! Thank you so much for all of your help and we look forward to a good, strong, lengthy business relationship 🙂 Thanks again!
AAA Pet Resort
AAA Pet Resort
05:36 23 Jul 18
Google Rating
4.4