PPC Case Study: Reduced CPA by 54%.

Within 5 Months, we had halved the CPA through existing PPC Search campaigns.

Brief Background

Bullseye Darts Australia
is a Sports Shop located in Yatala near Brisbane Australia. They have one of the largest range of darts and dart supplies across Australia. Wanting to add an online presence to the business and start selling online they launched a digital campaign through AdWords in June 2015.

Content Driven Strategy

Increase overall website present & traffic to promote new & existing products.

Page-Level Optimization

Inherent focus on increasing online conversions with a secondary task of increasing foot traffic to store.


After working with several digital management companies when first launching the online section of the business, Bullseye wasn’t achieving the results they had hoped for from their digital marketing efforts.

After engaging Yes Digital they noticed steady increases throughout the life of the current campaign, reducing the cost per click and cost per acquisition drastically over the space of 7 months.

The quality of the traffic coming to Bullseye’s website has increased significantly with conversion rates from all traffic skyrocketing from 0.74% in June 2017 to 4.91% throughout December.

The Results

Increased traffic from AdWords by 80% without increasing budget. 1158 (April) monthly to 2095 (December) from search campaigns

Reduced Cost per conversion from AdWords by 54%. $14.47 (April) down to $7.85 (December) through search campaigns

Increased overall traffic to site from 130 (June) per day to 250 (December) per day Overall conversion rate from 0.74% (June) to 4.91% (December)

What They Had To Say

So impressed with Yes Digital!

They’ve gone above and beyond helping us with our online marketing. The returns we now see from AdWords have been fantastic.

Communication is great, they always keep us updated and provide terrific advice. I wish we’d found them when we first started our online business – it would have saved more than a few headaches.

Thanks heaps!

3rd Adwords Agency I have used for my business. By far the best. Very cost effective in keeping up with Google. Great communication. They do what they say in a friendly efficient manner. Would highly recommend.
Brian Saul
Brian Saul
04:45 05 Oct 18
Dealing with Chris over these past couple of months have been professional and great! we have seen the changes he has contributed to our business. Would recommend Yes Digital to take care of your business.
Admin NExgen
Admin NExgen
00:46 25 Sep 18
Having been bitten a few times with this sort of service, I can honestly say I am very pleased with how Yes Digital and my Account Manager Amanda have been. I am a particularly difficult customer due to my experiences, but they have done a good enough job that I am now starting to expand areas and Amanda is very helpful in that regard. Finally nice to deal with a company that is trustworthy!!
Craig Stevens
Craig Stevens
00:53 20 Sep 18
I have been with Yes Digital for just over 3 months and i have Amanda looking after my account. Amanda has been amazing, she is in frequent contact with me and always thinking of ways to make my campaign better, she is so easy to work with!! Thanks for all your hard work Amanda 🙂 xx
Ellese Templeton
Ellese Templeton
04:51 10 Sep 18
After numerous attempts at finding a professional SEO company I can confidently say Yes Digital is the one we have been looking for! Patrick our account manager is not only competent and professional but he is always in touch and lets us know how things are progressing. We finally feel somebody is caring and we are not merely a small number in a sea of big numbers! Well done and thank you Patrick and Yes Digital for your great work!
Italian Connections
Italian Connections
11:53 28 Aug 18
We've used a similar type marketing company in the past for my husbands business. A lot of money for very little results so I took over his AdWords campaign myself. It was fine for a while but being of the more "mature" age group I couldn't keep up with all the changes and business was grinding faster into retirement than we had planned. Fortunately we discovered YesDigital. It took only a couple of weeks for Landon our client manager to get the ads targeting the proper demographics and the appointments started flowing again. Very happy with the results.
Toni Trott
Toni Trott
09:31 28 Aug 18
We haven't been using Yes Digital for very long but so far they have been fantastic 🙂 Patrick is our current SEO manager and he is brilliant! We've been through a whirlwind of issues with this industry and it seems as though we've finally found a trustworthy and reliable business to manage our online presence! Landon is our AdWords manager and he has been so patient with me learning the ropes and with my million questions. He explains everything thoroughly and updates me regularly on our campaigns. We have been burned a few times so it's nice to have a company that actually works alongside you! Thank you so much for all of your help and we look forward to a good, strong, lengthy business relationship 🙂 Thanks again!
AAA Pet Resort
AAA Pet Resort
05:36 23 Jul 18
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