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Backlinks are the true end game

Backlinks are the lifeblood of search engine optimization. It always was and always will be that important to rank on search engines. Algorithms and rules have and will continue to change through the years but you can still see that a lot of SEO practitioners and...

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How Is Primetime Changing?

People can watch an online video as they wind down at night. Or in two-minute breaks between classes. Or from 8 p.m. to 9 p.m. on a TV screen. This ability to watch whenever, wherever has influenced not only how people watch, but what they watch. We asked six industry...

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1. Prioritize your brand site’s images in order of importance Before optimizing the images on your site, consider whether they’re all necessary. Sure, that high-res photo looks great, but does it actually help to convey the message you are trying to get across? Can...

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