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How Is Primetime Changing?

People can watch an online video as they wind down at night. Or in two-minute breaks between classes. Or from 8 p.m. to 9 p.m. on a TV screen. This ability to watch whenever, wherever has influenced not only how people watch, but what they watch. We asked six industry...

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1. Prioritize your brand site’s images in order of importance Before optimizing the images on your site, consider whether they’re all necessary. Sure, that high-res photo looks great, but does it actually help to convey the message you are trying to get across? Can...

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Maximise Conversions YouTube

  The second largest search engine in the world now offers new bidding strategy, Maximise Conversions.   Starting February 2019, Maximize conversions bidding will become globally available to advertisers using TrueView for action. This smart bidding strategy uses...

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Instagram Marketing

  53% of teens say that Instagram is the best platform for learning about new products.   Over the past decade or so, social media platforms have become key marketing tools. However, simply sending out periodic content isn’t enough. Determining when to post is key for...

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