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Top Google Ads Trends Going Into 2021

Top Google Ads Trends Going Into 2021

Top Google Ads Trends Going Into 2021 PPC is constantly evolving, driven in large by how people are using the internet. But lately, Google itself appears to be driving the biggest advancements in this space. More advanced automation options and the rise of artificial...

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Your Social Media Holiday Advertising Guide

Your Social Media Holiday Advertising Guide

Your Social Media Holiday Advertising Guide The holiday season can be the most lucrative time of year for advertisers, it’s also the most competitive. Every marketer out there will be using Facebook and Instagram to drive traffic to their online stores and increase...

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How To Setup Google Analytics

How To Setup Google Analytics

In 2019’s digital economy, customers expect that they would be able to engage with a brand online in one form or another. Whether that is through a website, email or social media, having a point of contact is vital in building brand relationships with customers....

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5 Crucial Holiday Marketing Mistakes You Should Avoid

5 Crucial Holiday Marketing Mistakes You Should Avoid

There’s no doubting it - the holiday season is definitely upon us. Whether it is festive window displays, Christmas offers and sale signage, or celebratory ads and emails targeted to our shopping behaviour - the holiday marketing has well and truly kicked into high...

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Womenwill Leadership Workshop: Key Takeaways

Womenwill Leadership Workshop: Key Takeaways

As a relatively new member of the team (I’ve only been a Brand & Content Manager at Yes Digital for 3 months), I was amazed and grateful to be given the amazing opportunity to be among the select few to attend Google’s Womenwill Leadership Workshop in Sydney. This...

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How Is Primetime Changing?

How Is Primetime Changing?

People can watch an online video as they wind down at night. Or in two-minute breaks between classes. Or from 8 p.m. to 9 p.m. on a TV screen. This ability to watch whenever, wherever has influenced not only how people watch, but what they watch. We asked six industry...

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