In 2019’s digital economy, customers expect that they would be able to engage with a brand online in one form or another. Whether that is through a website, email or social media, having a point of contact is vital in building brand relationships with customers....

There’s no doubting it - the holiday season is definitely upon us. Whether it is festive window displays, Christmas offers and sale signage, or celebratory ads and emails targeted to our shopping behaviour - the holiday marketing has well and truly kicked into high...

As a relatively new member of the team (I’ve only been a Brand & Content Manager at Yes Digital for 3 months), I was amazed and grateful to be given the amazing opportunity to be among the select few to attend Google’s Womenwill Leadership Workshop in Sydney. This...

People can watch an online video as they wind down at night. Or in two-minute breaks between classes. Or from 8 p.m. to 9 p.m. on a TV screen. This ability to watch whenever, wherever has influenced not only how people watch, but what they watch. We asked six industry...

  The second largest search engine in the world now offers new bidding strategy, Maximise Conversions.   Starting February 2019, Maximize conversions bidding will become globally available to advertisers using TrueView for action. This smart bidding strategy...

Google’s latest research into mobile brand experiences has unearthed data that reinforces what you may already suspect: Speed and relevance are crucial to customer satisfaction.   More than ever before, people have higher expectations for the experiences they...